Communiquer autour de l’esprit du Parfum Frapin

février 10th, 2011 by Philippa Davidson

Les Parfums Frapin & Cie nous racontent l’histoire d’une famille illustre, d’un domaine glorieux et d’un savoir faire millénaire dans l’élaboration de Cognacs et aujourd’hui de Parfums. Ces Parfums nous font voyager dans le temps et l’espace, nous transportent, évoquent et réveillent des sentiments lointains.

L’esprit « aquarelle » de la communication Frapin du flacon posé sur un pétale de fleur traduit à la fois le raffinement, la tradition, le goût et l’olfactif. Campagne PLV, communication hors médias.

Communication Parfums Frapin

Communication Parfums Frapin


France is a country with a wealth of deep-rooted traditions and a prestigious history. Among the country’s most precious gifts to mankind are deemed to be Cognac and the Art of Perfume.

Perfume and Cognac are both expressions of pleasure and culture, luxury and exclusiveness.

Because Pierre Frapin wanted to unify these two worlds, so close, the Frapin family decided to create perfumes in the great French tradition. Frapin crafts their perfumes in the same manner as their cognacs: according to the antique recipe of patience and passion with a unique savoir-faire and the finest ingredients

The  “watercolor” spirit of the Frapin Perfume sitting on a flower petal is intended to reflect refinement, tradition, taste aswell as fragrance. POP Campaign, non-media communication

gamme parfums Frapin

Posted in Design produit, Merchandising, communication

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